In remembering Lewis Carroll’s Alice in Wonderland, Alice’s revelation, “It’s no use going back to yesterday, because I was a different person then,” leaders of community banks find themselves in a similar situation, seeking to answer the question, “what’s next?” The answer is not “somewhere out there” but residing within the opportunities that surround you each day. Unlocking these opportunities includes a simple financial projection of what is possible; the active symmetry of your business growth; an assessment of what makes you great in the first place; and a specific plan of how to connect to, communicate with, and continually educate your customers and those who should be your customers.
